Engagement Calculator

Why is it important to measure social media engagement?

The Engagement Rate is one of the most important indicators for measuring the success of social media profiles. Our calculator allows you to quickly and accurately analyze the level of interaction generated by posts on Instagram, TikTok, and YouTube.

Real Metrics

Get precise and real data on likes, comments, and views. Our formula uses the truncated mean to avoid viral posts and show a value as close to reality as possible.

Market Comparison

Compare your engagement rate with industry averages and discover the best accounts.

Audience Analysis

Better understand your community and discover what type of content generates greater interaction based on the profile type and their posts.

Optimize your social media strategy

Use our engagement calculator regularly to monitor the performance of your collaborators and adjust your content strategy. Higher engagement translates into better organic reach, increased loyalty, and improved results for your brand or business.